Riccardo Taf

Professional Sports Marketing: Class Editori - MotoGP Case Study

Class Editori has confirmed its presence in the professional sports marketing world of two wheels through its partnerships with the Konica Minolta Honda MotoGP Team, competing in the MotoGP World Championship, and with FG Sport, organiser of the World Sup... Read >

Sports Marketing And The Evolution Of The Sponsorship Format

Sport is a winning medium that reach a worldwide audience every day, guaranteeing sponsors benefits that are not comparable with traditional media such as TV, radio and the press. This is confirmed also by the ever increasing number of hours that the majo... Read >

Sports Marketing And Its Applications: Why Communicate Through Sport?

Passion for sport is constantly growing, both in terms of numbers of fans, and numbers of active participants. At times of big international sports events such as the Olympics or the World Cup, it is easy to see how the number of companies that deci... Read >

Sports Marketing - Find out why more and more Companies are choosing it.

Anybody who works in marketing knows well that one of the first and most important thing to do is target definition. Target definition requires a systematic approach: from the analysis of the needs of the market to the analysis of the existence of an ... Read >